Spartan Motors - About Us

about us

Commanding the Road Ahead.

Our story

At Spartan Motors, understanding and planning for the road ahead is our business. Financial pressures are intensifying, budgets are tightening and productivity must be continually increased. At the same time, new technologies are forcing everyone to reconfigure old models and customize better and faster in order to stay competitive with relevant products. In today’s rapidly changing environment, companies are vulnerable unless they can offer better value, a new solution and more productivity.

At Spartan Motors, we understand that better than most. In our 41-year history, we’ve had to adjust to a changing climate as well. As one of the largest vehicle-specific engineering, manufacturing, assembly, and service companies in the world, we challenge ourselves to know more, offer more, and apply more, so our customers get more. Our driving philosophy is to always improve our customers’ end game, and we charge every person who works here to contribute to that goal as well.

At Spartan Motors, we strategize about the road our customers travel and the challenges they face.  We innovate for them, we engineer for them, we customize for them, and we service for them. We believe that our customers’ road is our road, and our focus is on the sole goal of helping them command it.

Spartan Motors

Mission Statement

The Spartan Team works as one to engage with customers and create superior products and services.

Spartan Motors

Vision Statement

Increase the value of our company, expand our portfolio of brands, and enter new markets by exceeding customer expectations, becoming market leaders, and achieving operational excellence.

Five Focal Points of Our Operating Strategy

Spartan Motors is an innovative team focused on empowering our customers to achieve their business objectives, do their jobs and complete their tasks safely and efficiently, and enjoy their adventures. We accomplish this by engineering, crafting, and delivering premium highly specialized vehicles and corresponding services at a competitive price. This value-based approach inspires customer enthusiasm and loyalty. This drives long-term profitable growth and a sense of personal achievement for all stakeholders.

  • Implement Project Horizon Strategic Plan
  • Improve Operational Discipline & Performance
  • Increase Level of Accountability
  • Improve Quality and Reduce Warranty Expense
  • Strengthen and Develop the Team

Our core values

  • Spartan motors core values

    Honesty & Integrity

    Spartan’s road to success is paved with the honesty and integrity of our people. How we interact with team members, partners, customers, vendors, and others reflects directly on our company and who we are as people. We owe it to our shareholders, our brand, and ourselves to behave ethically, to be upfront with those we work with, and to be proud of what we’re building together.

    Do what’s right every time.

  • Spartan Motors Core Values


    The road to a better Spartan runs through YOU. That means accepting responsibility for your actions, your performance and outcomes, and expecting the same from other team members. Passing the buck, ignoring problems, or turning a blind eye to issues or inconsistencies doesn’t help you, co-workers, or our company.

    Own it.

  • Spartan Motors Core Values


    We must trust one another to do what’s right, alert others when something is wrong, and push to continuously improve our product, process, and our company. Being trustworthy earns us the right to speak our minds and do what’s best for the business, our customers, and our shareholders, without questioning our integrity.

    With trust comes empowerment.

  • Spartan Motors Core Values

    Performance Excellence

    The road to continuous improvement relies on individuals with specific roles that work together to make our end product and our company’s path forward the best it can be. Always asking how we can make the performance of our department, our lines, and ourselves more effective. Let’s work every day to ensure that Spartan delivers products that pave the way to better rescues, better adventures, and better efficiencies for those we serve.

    Improving never ends.

Principles of a Lean Culture

To accomplish our mission, Spartan Motors believes that certain principles should be practiced by all Spartan Motors Associates.

  • People Involvement
  • Built-in Quality
  • Standardization
  • Short Lead Time
  • Continuous Improvement