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Mission

Spartan Motors is an innovative team focused on building lasting relationships with customers. We accomplish this by delivering premium specialty vehicles and services at a competitive price which inspires customer enthusiasm. This drives long-term profitable growth and personal achievement for all stakeholders.

D.R.I.V.E.

  • Diversified Growth
    • Diversification protects against cyclical markets
    • Growth sustains Spartan over the long term
     
  • Redefining Technology and Innovation... Exciting Products
    • Profitable growth will be influenced the most by technology and innovation that redefines the marketplace in our favor
     
  • Integrated Operational Improvement
    • One integrated team leveraging capabilities across the organization
    • Bristol, Reach, ERV, gross margin improvement plan
     
  • Vibrant Culture
    • A focused, passionate team that quickly brings leading-edge products to market must be the hallmark of our company
     
  • Excited Consumers/Brand Loyalists
    • Relate to everything we do and every associate
     
 

Core Values

The Company’s Board of Directors has adopted governance principles which outline the core values of Spartan Motors. The principles include:


  • Honesty and Integrity 
  • Accountability 
  • Trust 
  • Performance Excellence 

Honesty and Integrity
Spartan Motors believes that a fundamental ingredient of business success is that all Associates conduct themselves with basic honesty and integrity, whether it is in their dealings with the Company, Associates, customers, business partners or others. Ethical conduct is a core value and belief of Spartan Motors. Our customers respect and admire us for the high standards of conduct that characterize the dealings of our Associates in every business relationship. We are counting on you to maintain and enhance that reputation.

Accountability
Spartan Motors expects you to accept responsibility for your own actions or inactions and for those whom you supervise. You are also responsible for reporting the actions or inactions of your peers (that you are or become aware of) that are inconsistent with the provisions of the Code of Ethics and Compliance (the “Code”). You must take prompt, constructive steps to correct mistakes or defects. You should promote teamwork by holding each other accountable and by rejecting behaviors inconsistent with this Code.

Trust
It is critical that we trust all Associates of Spartan Motors at every level of business. To foster trust, we must remain honest, ethical and upfront because trust is at the foundation of our relationships with our customers, our communities, our stakeholders and each other.

Performance Excellence
We hold ourselves to a very high standard of performance. We value innovative ideas and the teamwork it takes to turn innovation into reality. We recognize that when we stop improving and become complacent we will also become stagnant. We never stop asking ourselves how we can make the customer’s experience better, and every day, we find an answer.


Our Guiding Principles and Quality Products

To accomplish our mission, Spartan Motors believes that certain principles should be practiced by all Spartan Motors Associates.

  • We cultivate productive and lasting relationships based upon open communication, mutual respect and shared responsibility.
  • We consistently improve ourselves, our products and our processes through learning, sharing and implementing new ideas. 
  • We anticipate, understand and fulfill our customer’s desires. 
  • Quality directs our every action.  
  • We are focused on results with a sense of urgency.
  • We lead by embracing the vision.

Spartan Motors is an innovative team focused on building lasting relationships with customers. We accomplish this by delivering premium specialty vehicles and services at a competitive price which inspires customer enthusiasm. This drives long-term profitable growth and personal achievement for all stakeholders.